Cue The Future


"I'm living in the future, so the present is my past" -Kayne West

Tyler Willis

Tyler Willis is an enterprise technology executive, startup adviser and public speaker. As the Vice President of Business Development at Unified, he leads all efforts related to partnerships and product integrations.

Before Unified, Willis was the Head of Brand Strategy at Involver, an enterprise social media platform used by more than one million companies and many Fortune 500 brands, such as Best Buy, Target, Nike, MTV, and Facebook. Involver was a founding member of Facebook’s Preferred Developer Program, the first company to bring business applications into Facebook, and the platform Facebook chose to power its most high-profile marketing activities, including the Super Bowl, Olympics, World Cup and 500m user milestone.

As a member of the founding team, Willis led marketing and partnership activities during Involver’s growth. The company grew to over one million customers at the time it was acquired by Oracle (Nasdaq: ORCL) in 2012. Prior to Involver, Willis founded Willis Media Group, which helped enterprise companies with their social marketing strategies.

In addition to his work at Unified, Willis is an advisor to several innovative technology companies and is a columnist for BigThink (a TIME Magazine top 50 site).

Willis is a frequent, well-received speaker at marketing and technology organizations (e.g. Microsoft, Oracle, Vertical Response, South by Southwest, and American Marketing Association).  His presentations on marketing, social media, and entrepreneurship have been described as “very insightful and educational with an excellent ability to balance trends, techniques and strategies with concrete advice and real-life examples.”

Select Speaking Engagements:

– Oracle Social Summit (Las Vegas, NV)

– South By Southwest (Austin, TX)

– Digital Fan Summit (San Francisco, CA)

– Vertical Response User Summit (Chicago, IL)

– MarketLive Customer Summit (Sonoma, CA)

– MarkEdu Social Media Marketing Day (London, UK)

– Vertical Response User Summit (San Francisco, CA)

– TMP Directional Marketing Client Summit (Chicago, IL) (slides) (video available for tmp customers only)

– Social Email Marketing (San Francisco, CA) (slides)

– University Club (San Francisco, CA)

– Microsoft Webcamp (Mountain View, CA)

– American Marketing Association (Chicago, IL)

– Social Media Matters (San Francisco, CA)  (Slides)

– Do more with Facebook Business Pages (San Francisco, CA)

– Startup Weekend (Sunnyvale, CA)

- Capitalists and Activists (San Diego, CA) (Slides, Video)

– Social Media Bootcamp (Sunnyvale, CA) (Slides)

– IPN:LA Social Media (Los Angeles, CA)

– NLC Advisory Board Presentation (San Francisco, CA)

– Entreprenuerial Opportunities in Social Media (Sunnyvale, CA)


Select Press:

– Fast Company, Private Facebook Group Social Marketers Can Teach You Insider Marketing Tips, If They Let You Become a Member

– PRWeek, Unified approach maximizes SXSW content for attendees

– Forbes, The Law of Accelerating Media, And How To Deal With It

– Mashable, HOW TO: Land a Job at 9 Hot Startups

– Techcrunch, Alicia Keys Streams New Album on Facebook

– Adage, Turning Facebook into a Massive Ad Sales Platform

– MediaPost, Unified Media Theory


– American Business Awards, 2012 Best PR Video
Executive Producer

– Facebook Studio, 2012 Bronze Award
(awarded on behalf of work done for EVB and Skittles)

– Instructor and Featured Speaker
(American Marketing Association)

– Certificate of Recognition, Stanford University
(from the Persuasive Technology Lab)

– OMMA, 2008 Best Integrated Marketing Campaign
(awarded on behalf of work done for Serena Software)

– Society for New Community Research, Award of Excellence
(awarded on behalf of work done for PUMA)

About the Author

Tyler Willis is the Vice President of Business Development at Unified, which builds enterprise marketing technology for brands and agencies.

This blog is about how the future will affect technology, marketing, and the things we care about most. Learn more about Tyler.


Tyler is a featured speaker and instructor for The American Marketing Association, and is a popular speaker on topics related to social marketing and how technology is changing our lives.

Recent engagements:
- South by Southwest
- American Marketing Association
- TMP Directional Marketing Client Summit

Email for Speaking Requests.

Lightweight Update

I write infrequent (quarterly at most), semi-formal updates of what I'm doing and thinking.