Cue The Future


"I'm living in the future, so the present is my past" -Kayne West

Typifying two tracks of the healthcare reform

*Update* video of this talk (10min) is now up at

I’m writing this at San Diego State University, where I’m about to give the last talk at the BILPIL conference (an un-conference version of TEDMED, an event that celebrates conversations on innovative health and medicine). I’m officially the least qualified person here — and seemingly the only one not involved with healthcare, but one of the organizers recruited me to speak after reading my post from last month, “A plausible future of health care.”

I readily agreed, because the speakers are unreal talented (Joe Trippi, Aubrey De Grey, Dr. Ben Goertzel, Dr. Philip Steven Low, and Jen McCabe).  The schedule today opened with Dr. David Rosenman from the Mayo Clinic Center for Innovation and closed with me.  Yep, that’s how I like to roll.  :)

Lately, when it comes to healthcare, I’ve been thinking a lot about Dr. Jay Parkinson‘s focus on creating a market-based solution for better doctor-patient relationships without accepting the handcuffs of working with insurance companies. He seems to have given up on public reform — in face of the immensely bad odds public reform faces, I don’t blame him, but I have arrived to the conclusion that public reform is still necessary.  This presentation is my effort at exploring both of those tracks (private market solutions and public reform) and figure out how they work together.  I’m still learning this stuff, so please give me your feedback!

About the Author

Tyler Willis is the Vice President of Business Development at Unified, which builds enterprise marketing technology for brands and agencies.

This blog is about how the future will affect technology, marketing, and the things we care about most. Learn more about Tyler.


Tyler is a featured speaker and instructor for The American Marketing Association, and is a popular speaker on topics related to social marketing and how technology is changing our lives.

Recent engagements:
- South by Southwest
- American Marketing Association
- TMP Directional Marketing Client Summit

Email for Speaking Requests.

Lightweight Update

I write infrequent (quarterly at most), semi-formal updates of what I'm doing and thinking.