Cue The Future


"I'm living in the future, so the present is my past" -Kayne West

Typifying two tracks of the healthcare reform

*Update* video of this talk (10min) is now up at

I’m writing this at San Diego State University, where I’m about to give the last talk at the BILPIL conference (an un-conference version of TEDMED, an event that celebrates conversations on innovative health and medicine). I’m officially the least qualified person here — and seemingly the only one not involved with healthcare, but one of the organizers recruited me to speak after reading my post from last month, “A plausible future of health care.”

I readily agreed, because the speakers are unreal talented (Joe Trippi, Aubrey De Grey, Dr. Ben Goertzel, Dr. Philip Steven Low, and Jen McCabe).  The schedule today opened with Dr. David Rosenman from the Mayo Clinic Center for Innovation and closed with me.  Yep, that’s how I like to roll.  :)

Lately, when it comes to healthcare, I’ve been thinking a lot about Dr. Jay Parkinson‘s focus on creating a market-based solution for better doctor-patient relationships without accepting the handcuffs of working with insurance companies. He seems to have given up on public reform — in face of the immensely bad odds public reform faces, I don’t blame him, but I have arrived to the conclusion that public reform is still necessary.  This presentation is my effort at exploring both of those tracks (private market solutions and public reform) and figure out how they work together.  I’m still learning this stuff, so please give me your feedback!

IPN Social Media Talk

I’m sitting in the conference room of the Courtyard Marriott in LA after my presentation to the International Professionals Network, I met some great members of the LA community and loved my time here (the hospitality of IPN:LA should go down in the history books as the greatest of all time, even Kanye West agrees with me)  –  I got to trial-run a new idea that I’m working on that is focused on the mindset of the small business owner and how they can analyze their opportunities in social media.

The presentation covers the opportunities, fears, definition, history and types of social media. Pay special attention to the end of the presentation, where I highlight a new analysis of social media channels. My thinking on this is rough now, but expect more on it to come — I’d love your feedback on this early iteration.

Here’s the talk, let me know if you enjoy it:

I’ll try to get video or audio for this, so you can hear the entire conversation.

If you were able to attend, welcome to my blog! Here are the references I mentioned during the talk and in the panel following.

Measuring Social Media:
– We need to focus on measuring engagement. Here are two great thoughts on this: Social Media Saber Metrics by Ian Schafer and Michael Brito.

Planning for success — check out the Air Force’s example [PDF].

Resources for finding niche groups: Meetup and Ning.

Good platform for private, safe, internal social communication: Yammer

Resource for small business owners to meet other small business owners who are trying to figure this out: Social Bees Network

My closing remarks focused on remembering that you aren’t alone in not understanding this stuff — no one does, it’s too young to be understood, we are still exploring it. This means it’s ok for you to ask questions, and be open with your audience that you’re still figuring it out. I’ll end with these directives: Be open. Be yourself. Be courteous. Be curious. Engage.

About the Author

Tyler Willis is the Vice President of Business Development at Unified, which builds enterprise marketing technology for brands and agencies.

This blog is about how the future will affect technology, marketing, and the things we care about most. Learn more about Tyler.


Tyler is a featured speaker and instructor for The American Marketing Association, and is a popular speaker on topics related to social marketing and how technology is changing our lives.

Recent engagements:
- South by Southwest
- American Marketing Association
- TMP Directional Marketing Client Summit

Email for Speaking Requests.

Lightweight Update

I write infrequent (quarterly at most), semi-formal updates of what I'm doing and thinking.