Cue The Future

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"I'm living in the future, so the present is my past" -Kayne West

The Productivity of Socializing

MIT has conducted a recent study that seems to link socializing face to face with co-workers can lead to a 30% rise in worker productivity. This inherently makes sense, and I think it’s crucial to remember that as a manager, you want people to like each other, to spend time together, in or out of the office.

However, I bet there’s an interesting sub-study here about proximity of workspaces. When working on something soloitarily, I work significantly slower in office than I do from a coffee shop or from home. In the office, I’m interrupted frequently by questions about my tasks or announcements of good news — I’m literally never able to get into a flow state.

This is not to indict my co-workers, for I’m equally guilty of laying off personal thoughts onto co-worker’s conciousness. By asking someone about a task, I’ve reminded them and can remove that worry/thought from my mind.  It’s human nature to offload these responsibilities as much as possible.

It’s clear, however, that face to face communication is best for collaborating, and that socializing around breaks in focus points on work is beneficial to overall output. So working in physical isolation makes no sense.  My solution has been to work daily from the office, but to complete some work tasks in the morning or early evening from home, therfore working potentially fewer daily hours in office.

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The stage is set for a great 2009

According to this article in Wired I’m in the right business :)

Involver, where I work, is the best platform to distribute your video content into social networks and build/manage an audience around your content/brand. Since we live at the intersection of video and social, you can imagine I was happy to read this quote:

found over two thirds of respondents — 67 percent — are planning to make online video the primary focus of their 2009 digital marketing campaigns. That’s compared to 41 percent who plan to focus on social media campaigns, 34 percent on search and 32 percent on podcasts or webcasts.

Most signs indicate a good 2009 climate, now it’s up to us to execute. Looking back at 2008 I’m impressed by what we’ve done, but next year’s going to be bigger and faster moving than ever.

Time to hold on to the rocketship, we’re about to hit the burners :)

(written from my mobile, please excuse errors or typos)

About the Author

Tyler Willis is the Vice President of Business Development at Unified, which builds enterprise marketing technology for brands and agencies.

This blog is about how the future will affect technology, marketing, and the things we care about most. Learn more about Tyler.

Speaking

Tyler is a featured speaker and instructor for The American Marketing Association, and is a popular speaker on topics related to social marketing and how technology is changing our lives.

Recent engagements:
- South by Southwest
- American Marketing Association
- TMP Directional Marketing Client Summit

Email for Speaking Requests.

Lightweight Update

I write infrequent (quarterly at most), semi-formal updates of what I'm doing and thinking.


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